Google Ads gives you may ways to be seen
Start with Search - Capture Intent
Be there the moment customers are actively searching for your product or service. Zephyr's Data-driven search campaigns put your brand front and center, turning high-intent queires into measurable leads and sales.
Engage Visually - Build Brand Recall
Reach your audience where they browse - across news sites, apps and Gmail. With striking, conversion-optimized visuals, Zephyr helps you build awareness and stay top-of-mind.
Showcase Your Inventory - Drive Purchases
Put your products in front of ready-to-buy shoppers with dynamic, visually-rich listings. Zephyr's eCommerce strategies highlight your inventory in real-time to drive immediate action and boost online sales.
Tell Your Story with Video - Inspire Action
Capture attention where it matters most - on YouTube. Wheter you're building brand awareness or re-engaging past viewers, Zephyr's video campaigns turn viewers into customers with compelling storytelling and smart targeting.
Promote Your App - Acquire and Re-Engage
Grow your app's user base or drive more in-app actions with campaigns designed to find your ideal users. Zephyr helps you attract new installs or re-engage existing users across Google's powerful app network.
Google Ads - You May Want to Know
Google Ads are search-driven — users actively look for solutions, and ads often appear as text or image formats.
Meta (Facebook/Instagram) ads are interruptive — shown based on interests, usually as videos or images.
Google tends to bring in high-intent leads, while Meta helps boost awareness and engagement. Most industries benefit from using both.
Ads are priced per keyword, and cost can vary greatly by industry.
CPC means “Cost Per Click” — how much you pay each time someone clicks your ad.
If you use Smart Campaigns or poorly configured bidding strategies, your cost per lead can skyrocket.
Careful keyword selection and bidding strategy are crucial for keeping costs down and ROI high.
Not necessarily. Google uses multiple signals to decide ad placement — including your budget, targeting, ad quality, and user intent.
Even new advertisers can appear in the top results if the campaign quality is strong and well-optimised — it’s not all about bidding the highest.
Technically, yes — your ads go live as soon as approved.
However, the first 1–2 weeks are considered the “learning phase”, as platforms like Google and Meta calibrate delivery.
We also A/B test different ad groups. You can expect stabilised and improving results after the first month.
